Is there such a thing as perfect profitability?

The ultimate business problem – can a company truly attain perfect profitability; perfect volume, perfect price, perfect cost, and perfect mix? Is there such a state?

First, let’s focus on the word perfect. In this context perfect does not mean 100% as in one company should be able to attain 100% of market share. Instead, in this context it means that a company is achieving what they should be achieving based on their market position and customer value proposition. And that company is charging a price that is in equilibrium with the value curve for the given products and competitors. [read more]